Flora - Fall 2021 Jewelry Concept Proposal

Costume Jewelry & Tech Pack Design

Design Objective

This was a project I did as a proposal for a costume jewelry company. The prompt was to design 3 flower styles for Fall 2021 that communicated a strong fashion point of view, incorporated material interest, and would be viable for mass production at the company’s price point. Additionally, I was asked to spec out one style with multiple views, dimensions, and materials. The whole project was done using Adobe Illustrator.

Trend Research & Inspiration

This company’s jewelry ranges from costume to demi-fine, so I wanted to represent that range within this project. I decided to design a dainty charm bracelet, a full glitz ring, and a bold statement earring.

Final Designs

Mini Flower Charm Bracelet

This design is for the company’s younger consumer who is looking for simple, trendy jewelry at a low price point.

Yellow enamel & gold plating with Swarovski Jet crystal.

Glitz Heart Flower Ring

This design is for the more refined consumer who loves the luxury glitz aesthetic and wants pieces that are simple and classy but still a little fun.

Swarovski Crystal Golden Shadow Mini Hearts with a Jet crystal center and gold plated band/prongs

Sunflower Statement Earrings

This company is known for fun, bold statement earrings. With that in mind, these are for their classic consumer who is bold and likes to have fun with her accessories.

Gold plating, yellow and orange enamel, and Swarovski Clear and Jet Crystals

Sunflower Statement Earrings BOM & Technical

Flora Costume Jewelry